Brand Whisperers I Quietly Crafting Brands that Speak Volumes

If you know your business has outgrown your brand...

We'll help you show the world just how great you've become.

You know you do great work... But your brand? It just isn't cutting it anymore.

Your business has levelled up since those early startup days, but your brand, your website… all those customer touch points? They’re starting to make you cringe. And the funny thing is, you know it’s not right… but you can’t quite put your finger on why or how to fix it.

That’s where we’re here to help. The problem usually is that you’re too close to your own genius. Our job is to be your translators, to help you step back, make sense of it, and turn it into a brand that makes your true value unmistakable.

How it works

Step 1: We start with your Founder Type

Your Founder Type reveals the patterns behind your strengths, stressors, and decision-making, the things that shape how your business actually works. Once you can see your thinking clearly, it becomes much easier to explain your value.

Step 2: Find Your Commercial Edge

We identify the sweet spot where your natural way of doing business aligns with what your best customers value most. Suddenly, your point of difference becomes obvious, not just to you, but to the people choosing between you and your competitors.

Step 3: Create the comms that show it

We turn your thinking into clear positioning, offers, messaging, and a brand experience that makes your value unmistakable. When everything communicates the same message, you become the obvious choice — sustainably, consistently, and without burning you out in the process.

Industries we work with

Nature & the Outdoors

Brand Identity, Website Design & Build, Marketing Collateral, Email Marketing & Newsletters

Tech & Innovation

Brand, Product Naming, Web Design & Dev, UX, Pitch Decks, Low & High-Fidelity Wireframes

Corporate Services

Brand Identity, Website Design & Build, Marketing Collateral, Email Marketing & Newsletters

entertAinment & food

Brand Identity, Website Design & Build, Signage, Menus, Uniforms

retail & ecommerce

Business Naming, Brand Identity, Shopify Development, Email Welcome Sequences, SEO, Conversion Tracking

HEALTH & WELLNESS

Brand Identity, Website Design & Build, Local SEO, Sales Pages, Email Marketing

Ways we can help

Expand into new markets

Become a leader in your industry

Charge premium rates

Stand out from your competitors

Create more ease and profit

Shift your market position

Our Services

Brand Strategy

Strategic alignment that makes every business decision easier.

Brand Design

Translate your strategy into a visual identity that shows how good you are.

Visual Identity
Rebrands
Brand Style Guide
WordPress Websites
Landing & Sales Pages
Packaging
Sales & Content Templates

Brand Evolution

For established businesses who’ve outgrown what they started with.

We get the business side of creativity

Having spent the first half of her career in ad agencies and the marketing departments of national magazines and tv before switching from a ‘suit’ to a creative, Brand Whisperer’s founder, Naomi, comes from a background in solid business metrics, which means our process is always results-led.

We’re not just into making things look pretty (although we love that part), our priority is creating brands that balance aesthetics with ethical marketing and personalised strategy that help you reach your goals.

Book a time with Naomi to for a 30 minute call.

CASE STUDIES

THE GOOD SHEET

From Start Up to International Store

From a humble start in a Tasmanian home to expanding across the U.S., The Good Sheet brand, characterised by its clean design and straight-forward messaging, instantly reflects the no-nonsense honesty that sets them apart in a highly saturated market.

Take a look behind the scenes at how we helped The Good Sheet stand out in a sea of competitors.

POPUP WIFI

From a mission to find a tech solution for an event to democratising internet for regional communities across Australia and the USA

Brand Management | Website

SOCKABLE FUNDRAISING

From a mission to make the humble school fundraiser more profitable totaking the power of sock fundraising to the USA

Rebrand | Positioning Statement | Marketing Templates

FURBABY RETREAT

From Brand New to Booked Out

Seeing an opportunity to provide a better cat boarding experience, Furbaby Retreat quickly became fully booked and expanded into new product markets by adopting a luxury hotel style brand that set it apart from its competitors, emphasising its five-star service and individualised care.

Take a look behind the scenes at how we helped Furbaby Retreat open its doors and get fully booked just as COVID 19 hit the world.

What our clients say

JESSICA HAY, FOUNDER, FURBABY RETREAT

"Naomi nailed our brand first go and we're booked out ALL THE TIME!"

Not having any clear vision of what I wanted my business to look like, Naomi listened and really got an intimate understanding of me, my business and I wanted to convey. The detailed, step-by-step process of detailing my founder type and values and then the businesses' personality and values was so helpful - not only to develop a brief for the brand but in getting clarity myself. I'm so impressed with the process and the outcome!

NINA MCMAHON, CO-FOUNDER, POPUP WIFI

"Naomi is the perfect combination of Eat Pray Love meets Mad Men."

Naomi always rocks our world with her wisdom, dedication, experience and energy, but our expansion into the United States took matters to another level with a new website build spanning two countries, new product launches and photoshoots in California that Naomi art directed via video stream at 1:30 in the morning Tasmania time. I wish I had a chihuahua-sized Naomi to carry around in my bag so I could ask her advice 24/7.

SARAH TUCKETT, SOMATIC PSYCHOTHERAPIST

"This amazing brand is bringing in the right clients. It's given immediate results!"

I'd heard that Naomi shows people how to use their innate strengths to brand & market themselves, so when my gorgeous new branding ended up bringing in the wrong clients, I booked in to see her and realised I was portraying the 'good girl' version of me. When my new brand was revealed I actually cried, I felt so seen. That is so, so rare. Lots of people do branding but they don’t really understand you. Naomi looks at things so differently. Book in with her straight away."

How Sockable Fundraising's rebrand differentiated them from a competitor in their US market...

How Melanie's brand glow up and style guide made it easier to reach her ideal audience...

DIONE MCCURDY, CAREER COACHING

"Booking in with Naomi is the best thing I've ever done for my business".

Naomi took the time to really listen and connect with me during our briefing sessions so that when my new brand arrived, it was so on point I didn’t change a thing! I can’t thank her enough for the start she gave me in my business. Getting clear on who I am, how I work best in business, my message and how that translated into my brand story and marketing was absolutely everything for me. It was really when everything took off. I can't wait to see what comes next. Amazing.

SERENE TAN, CO-FOUNDER, HOPP FOOTWEAR

"Naomi has a strong desire for successful business outcomes."

Naomi exceeded all our expectations. We're extremely proud of our brand and seeing it roll out through the whole store was a dream come true. Naomi is simply a combination of creativity, talent, and diligence, plus she has a strong desire for successful business outcomes. Right from the beginning, she put in limitless effort to gain a clear understanding of us and our business. We love the way she approaches things with a total can-do attitude, making the whole experience both enlightening and fun. Working with her was responsive and engaging, with excellent communication and suggestions throughout. Without a doubt, we'd work with her again.

GEORGIA ELLIS, FOUNDER OF SUMMIT OSTEOPATHY

"My clinic is booked out for months and I've had to hire more staff to keep up!"

Brand Whisperers made the daunting process of starting a business easy and enjoyable. From not knowing where to start and feeling overwhelmed with all the advice out there, I now have a brand and a strategy that helps me confidently make every business decision (From what to invest in to what Christmas presents to buy clients!). I think I’ll have my Brand Book on my bedside table forever! This one asset has helped me make so many good decisions and saved me so much time and money.

LUKE & DAVE ATKINS, FOUNDERS OF ATKINS GROUP

"Naomi made the impossible into reality."

In our 50th year in business it was time to rebrand the family business. After our first meeting with Naomi we knew she was the right person to undertake the task – she got us and we got her. The process was easy and enjoyable, with countless laughs along the way. Understanding us and our passions, Naomi was able to marry our history into our new brand presence. I would definitely recommend Brand Whisperers to anyone who is looking to rebrand and refresh their business - she re-invented our brand in a way we, and our clients love. Thank you Naomi for all you have done for Dave, myself and the Atkins Group. From Luke (Ted Lasso) Atkins.

JACINTA SHILLING, FOUNDER OF EARTHPOINT ENERGY

"I have an amazing brand AND I've learned so much about running my business!”

I was more than impressed with the process and personalised service Naomi provides. She’s intuitive and has a gift of making you feel at ease so your deepest desires and dreams for your vision can be uncovered. Throughout her process including deep enquiry and personality profiling, which is enlightening in itself, a full understanding of you and your business strategy is revealed to be artfully integrated into a comprehensive brand.

MICHELLE COZZI, FOUNDER OF ELOWYN ACCOUNTING

"My brand helped me grow the right way from the start."”

Having previously worked with Naomi for copy writing, I knew exactly who I needed to help with the re-brand of my business. Having a deep understanding of both how I run my business, and values really helped me shape the brand to accentuate my strengths. Working with her always felt like a warm hug. Everything was done in a way that you knew why every single part of the process was beneficial to the outcome, and even though it was so thorough, it didn't feel laborious or hard to do.

HELENE THOMAS, FOUNDER OF THE WAYFINDER STUDIO

"Naomi has a tremendous talent for helping people turn their dreams into reality."

I still remember the day I found her. Her beautiful pixie-like face smiling back at me from her website. I knew straight away that she was ‘The One’. Naomi Gora, You are such a fabulous woman. You held my hand when I didn’t really know what I was doing or where I was going, and then… Just when you knew I was ready. You let go. And watched me fly.

MARY DWYER, FOUNDER OF IMPACT SOLUTIONS INTERNATIONAL

"Naomi has not only produced a brand I like, it resonates with my very core."

What a gift it has been to work with Naomi. Her love, care, wisdom and professionalism was evident from our first meeting. The brand archetype work that helped inform the site truly reflects Naomi’s deep insight and market knowledge.

KARA SPENCE, FOUNDER OF NATURE, BE IN IT.

"So many thanks to the amazingly talented, creative and ever so patient and caring Naomi."

If you need a new brand or website or business and marketing strategy she can do it all. Her unique process links to your personality type and takes you on a journey of discovery about how to do business your way. 5 golden stars to you Naomi!

    
 
 
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   Kathryn Harley 
 
 
 
 Trustindex verifies that the original source of the review is Google. I was referred to Brand Whisperers/Naomi by someone I know so I was fairly confident and hopeful that we would be a good fit! And I was right! From start to finish, Naomi has been an absolute pleasure to have help me with starting my business. I thought her initial questions and homework were phenomenal and a great process to get me thinking about how I wanted things to look and feel. Naomi was always super approachable the whole time, never took things personally and was open to any suggestions and ideas I had as well as feedback. I absolutely LOVE my branding and my website and it has resulted in a beautiful finished product in terms of my A-Frame, front signage and business cards. I have already been getting comments from people! Thankyou so much Naomi, I will be recommending your services to anyone and everyone.
  
 
      Posted on Google  
   
   Kamila Scholz 
 
 
 
 Trustindex verifies that the original source of the review is Google. By an incredible stroke of luck, Naomi has been a part of my brand story from the very beginning when it was little more than an idea. She took the time to understand my business so well that most times she grasped the vision and brand identity even before I did. It’s entirely possible she’s in my head, seeing patterns amidst the chaos and bringing the concept to life. I’d sum her up as intuitive, creative and invaluable. Oh, and did I mention she’s practical too? Timely and efficient to a tee. I’d work with her again in a heartbeat!
  
 
      Posted on Google  
   
   Nina McMahon 
 
 
 
 Trustindex verifies that the original source of the review is Google. I wish there were more stars, because Naomi, Sally and their team deserve at least a hundred! My business PopUp WiFi has worked with Brand Whisperers for the past seven years. After delivering us two high-impact websites and thousands of B2B customers so far, we credit Brand Whisperers with giving our brand and business the powerful presence that accurately reflects our product and our personal values, a critical part of our company's success to date. Naomi is the most insightful, professional, kind and efficient supplier we've ever worked with. An incredible mix of mentor and operator, Naomi constantly inspires us to keep using technology and marketing in clever ways that exude authenticity and realism, while keeping things fun and nimble. Seriously, look no further than Brand Whisperers if you want to grow your business into something you love and loves you back.
  
 
      Posted on Google  
   
   Emma Roger 
 
 
 
 Trustindex verifies that the original source of the review is Google. I signed up with Naomi as she had come recommended as a brilliant copy writer and web designer.  What I didn't expect was her 5 star brand & business development skills that helped to build my website from a personal, yet very clever & strategic perspective.   Naomi has amazing intuition & vision, and often she would see the possibilities way before I got there. She is insightful & caring in her approach and makes every step of the way fun, exciting and creative. Never before have I actually enjoyed creating a website before teaming up with Naomi. And because the process is so enjoyable, I keep coming back to Naomi as my brand & business grows. If you want a quality website & brand support, I highly recommend Naomi  & Brand Whisperers.
  
 
      Posted on Google  
   
   Brendon 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently worked with Naomi from Brand Whisperers, and I couldn’t be more impressed. She audited and redeveloped several pages on my website, focusing on SEO and meta titles. Over doubling website traffic in a short period of time. Naomi was fast, effective, and delivered exactly what she promised, when she promised. I highly recommend the Brand Whisperers team and services!
  
 
      Posted on Google  
   
   Samantha Brown 
 
 
 
 Trustindex verifies that the original source of the review is Google. Naomi has comprehensive knowledge of not only running a small business but also how we each "tick". Her Brand Personality information and Hamster Wheel Program has literally changed my life! I have a clear understanding of my strengths now and SO MUCH more, that I can use in my current business and future one(s). Naomi is a deep font of business and personality knowledge, plus a truly beautiful, thoughtful, intelligent, capable person .... who REALLY knows her stuff!
  
 
      Posted on Google  
   
   Luke Atkins 
 
 
 
 Trustindex verifies that the original source of the review is Google. We engaged Naomi to assist us with rebranding our business as we turned 50! As accountants, we are more comfortable looking at numbers then doing the warm and fuzzy deep dive that goes with a rebranding of this size. Naomi was professional and made the process fun and enjoyable. Naomi ‘got us’ and delivered an outcome that was true to our core values, history and so much more. Naomi is now looking after our email marketing
  
 
      Posted on Google  
   
   pauline marsh 
 
 
 
 Trustindex verifies that the original source of the review is Google. Naomi at Brand Whisperers was absolutely brilliant to deal with. She listened to our ideas and needs, and then turned them all into a fantastic website. It's functional as well as beautiful. I highly recommend Brand Whisperers for anyone who wants a respectful collaborative experience.
  
 
      Posted on Google  
   
   Narelle Tunstall 
 
 
 
 Trustindex verifies that the original source of the review is Google. I recently completed The Hamster Cure course which was both inspiring and productive for my business development journey. I've since worked one on one with Naomi and found her to be incredibly clever, strategic and creative with how she has envisioned my brand. I look forward to working with her again and highly recommend you get Brand Whispered!
  
 
      Posted on Google  
   
   Leah Cheek 
 
 
 
 Trustindex verifies that the original source of the review is Google. Naomi created my brand and website after diving deeply into who I am and what I want my business to represent and she absolutely nailed it. My family couldn’t believe how much she ‘got me’. I will never hesitate to recommend her and still use her talent and skills to help with many aspects of my business. She works magic :).
  
 
  
  
 
 
      Verified by Trustindex  Trustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more

YEARS EXPERIENCE

BRANDS & WEBSITES LAUNCHED

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F*CKS GIVEN

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Book a Call

During this 30 minute call we’ll look at your goals and how your brand can help you achieve them.

This isn’t a discovery call. It’s the first step in shaping a brand that gets you where you want to go — commercially and sustainably.

If you know your business has outgrown your brand...

We'll help you show the world just how great you've become.

You know you do great work... But your brand? It just isn't cutting it anymore.

How it works

Industries we work with

Nature & the Outdoors

Brand Identity, Website Design & Build, Marketing Collateral, Email Marketing & Newsletters

Tech & Innovation

Brand, Product Naming, Web Design & Dev, UX, Pitch Decks, Low & High-Fidelity Wireframes

Corporate Services

Brand Identity, Website Design & Build, Marketing Collateral, Email Marketing & Newsletters

entertAinment & food

Brand Identity, Website Design & Build, Signage, Menus, Uniforms

retail & ecommerce

Business Naming, Brand Identity, Shopify Development, Email Welcome Sequences, SEO, Conversion Tracking

HEALTH & WELLNESS

Brand Identity, Website Design & Build, Local SEO, Sales Pages, Email Marketing

Ways we can help

Expand into new markets

Become a leader in your industry

Charge premium rates

Stand out from your competitors

Create more ease and profit

Shift your market position

Our Services

We get the business side of creativity

From a mission to find a tech solution for an event to democratising internet for regional communities across Australia and the USA

From a mission to make the humble school fundraiser more profitable totaking the power of sock fundraising to the USA

What our clients say

JESSICA HAY, FOUNDER, FURBABY RETREAT

"Naomi nailed our brand first go and we're booked out ALL THE TIME!"

NINA MCMAHON, CO-FOUNDER, POPUP WIFI

"Naomi is the perfect combination of Eat Pray Love meets Mad Men."

SARAH TUCKETT, SOMATIC PSYCHOTHERAPIST

"This amazing brand is bringing in the right clients. It's given immediate results!"

How Sockable Fundraising's rebrand differentiated them from a competitor in their US market...

How Melanie's brand glow up and style guide made it easier to reach her ideal audience...

DIONE MCCURDY, CAREER COACHING

"Booking in with Naomi is the best thing I've ever done for my business".

SERENE TAN, CO-FOUNDER, HOPP FOOTWEAR

"Naomi has a strong desire for successful business outcomes."

GEORGIA ELLIS, FOUNDER OF SUMMIT OSTEOPATHY

"My clinic is booked out for months and I've had to hire more staff to keep up!"

LUKE & DAVE ATKINS, FOUNDERS OF ATKINS GROUP

"Naomi made the impossible into reality."

JACINTA SHILLING, FOUNDER OF EARTHPOINT ENERGY

"I have an amazing brand AND I've learned so much about running my business!”

MICHELLE COZZI, FOUNDER OF ELOWYN ACCOUNTING

"My brand helped me grow the right way from the start."”

HELENE THOMAS, FOUNDER OF THE WAYFINDER STUDIO

"Naomi has a tremendous talent for helping people turn their dreams into reality."

MARY DWYER, FOUNDER OF IMPACT SOLUTIONS INTERNATIONAL

"Naomi has not only produced a brand I like, it resonates with my very core."

KARA SPENCE, FOUNDER OF NATURE, BE IN IT.

"So many thanks to the amazingly talented, creative and ever so patient and caring Naomi."

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