
If you’ve found yourself here at the end of an internet rabbit hole, or perhaps upon the advice of a trusted friend, it’s likely you’re in search of one of two things…

Stop Brand-Crastination in its tracks and stand out with a personality-based brand that makes marketing easier and saves you time, money and whole lot o’ heartache.

Join The Hamster Cure group coaching program to learn how to cut through generic business advice and consciously design a sustainable business that works just for you.
“What if running a business could give me my freedom? What if my product could revolutionise the world? What if my ideas could really make a difference?”
But, where do you even start?
Well, my little paprika covered sausages,
It all starts with YOU.
It starts with creating a foundational brand strategy that leverages your natural talents, aligns with your most deeply held values and side-steps those annoying blind spots we all have.
Everything else flows from there…
Where the destination is A DEEPLY considered strategy that seeks out YOUR MOST NATURAL WAY OF DOING BUSINESS so YOU DON’T HAVE TO WAKE UP EVERY DAY THINKING…
- Oh my golly grandmother, do I really have to do social media?
- I really don't want to be the face of my brand but maybe there's no other way?
- Oh my god, I can never be organised enough to succeed in business
- The idea of promoting myself makes me want to vomit turnips
- My industry is so boring, maybe I have to make myself dull to fit in?

Well hello there,
I’m Naomi, brand strategist and personality profiler with a degree in marketing.
After years of working with small business owners, I found a crucial first step missing when it comes to creating brands. And that’s first and foremost to be very clear about how your best operate, and just as importantly, how you absolutely do not want to operate. It’s then, and only then, that you start to infuse that insight into a strategy that invites your customers to meet you at your best self, using a plan that works for you, rather than the masses.
Because seriously, how useful is a strategy that’s been proven to work if you just can’t bring yourself to to execute it, and how useful is trying to blindly meet your customer’s needs only to sacrifice your own and burn yourself out?
While most strategists out there will look at the way you SHOULD run your business, I look for the way you CAN run it and are WILLING to run it, so you can continue doing so, every day for the long-haul.

What is it that your heart desires ?
A SUMMARY OF OFFERINGS FOR YOUR PERUSAL
A Delicious New Brand
My signature 1:1 Branding Experience starts with a marketing-led strategy built on your business personality type, core values, competitor analysis & aspirational state. The combination of razor sharp self-awareness & deeply considered strategy is our way of measuring three times and cutting once to create a brand that fits you like glass slippers fit Cinderella.
To have a clear plan forward
In 4 strategy session, my True North Alignment Package delves into your business personality type, values, aspirational state and external environment to create an action plan that moves you closer to your version of success.
A Website that looks, sounds and feels like you
From sitemapping and UX to wireframing & conversion based copy, every pixel of your website is an opportunity to welcome your ideal customers into your world so they instantly feel like you’re old friends.
A Shopify site that sells your product like a 24/7 salesman who never sleeps, drinks too much coffee, and always wears a suit, even in the shower.
If you’re an E-commerce business, Shopify is the only platform we trust to reliably and consistently deliver an experience your customers will come back for time and time again.
Clients
Testimonials
"Naomi nailed the logo and the brand personality first go and I'm almost fully booked out ALL THE TIME!"
"Naomi is the perfect mix of Eat Pray Love meets Mad Men.”

"Now I have this amazing brand that shows my full self, it's bringing in the right clients. I blummin' love it. And it’s given immediate results! Book in with Naomi straight away."

"Working with Naomi is when everything took off. Booking in with her is the best thing I’ve ever done for my business."

"OMG! My Business Owner's Personality Guide was incredible! I've never read anything that sums up who I am in a business sense with such accuracy."

"My clinic is now booked out for months to come and I’ve had to hire more staff to keep up with demand!”

"Naomi made what was, in our eyes, the impossible into reality and created a brand that we, and our clients love."

"Through Naomi, not only do I have an amazing brand and website I love, I have learned so much about myself and my business too!”

"Having someone who understands how to align our different personalities, values and business was an absolute benefit to ensure I pursued growth on the right foot."

"Naomi has a tremendous talent for helping people turn their dreams into reality and making the journey fun, insightful, and deeply inspiring."

"Naomi has not only produced a brand and website that I like, it resonates with my very core."

"So many thanks to the amazingly talented, creative and ever so patient and caring Naomi."
