Today I’m introducing you to the final quadrant of the Brand Archetype Car Model. I call it your ‘NO’ State. It’s where your Type is most likely to experience stress and blindspots. 

Today I sat down with Lynda James from Valo Financial to have a casual chat about how we can use personality typing to be more self-aware in our decision making across 3 core business pillars – our product and service offers, how we make and manage money, and how we create our brands.

Today I sat down with Lynda James from Valo Financial to have a casual chat about how we can use personality typing to be more self-aware in our decision making across 3 core business pillars – our product and service offers, how we make and manage money, and how we create our brands.

Today I sat down with Lynda James from Valo Financial to have a casual chat about how we can use personality typing to be more self-aware in our decision making across 3 core business pillars – our product and service offers, how we make and manage money, and how we create our brands.

Today I sat down with Lynda James from Valo Financial to have a casual chat about how we can use personality typing to be more self-aware in our decision making across 3 core business pillars – our product and service offers, how we make and manage money, and how we create our brands.

Pricing is something I see new business owners struggle with in the first few years of getting established. There is a perpetual fear of losing customers if they increase their prices. I have seen many a business owners losing sleep for months and tying themselves in knots

If you’ve read the E-Myth (and if you’re a new business owner it’s definitely one to pop on the top of your reading list), you’ll be familiar with Michael Gerber’s three essential roles in a business: The Entrepreneur, The Manager and The Technician.

Something I often hear when bumping into new business owners is ‘But my marketing just isn’t working, I don’t know what to do.’ I’ll then ask them how many visitors they’ve had to their website in the last month. The answer is often ‘I don’t know, I don’t look at that stuff’. Then I’ll ask them what their bounce rate is, what their email open rate is, and what their email conversion rate is…. And I’m met with more blank stares like ‘Lady, what the hell you even talking about?’.

Gosh, can I just start by saying I really don’t like the words ‘customers’ or clients’? Possibly this is because the people I work with usually end up feeling just feel like mates who happen to pay me. Maybe that’s not a sensible big/growth business idea, I don’t know, but I like it that way.

One of the key components of creating a strong brand is consistency. Ultimately people like to feel safe, they like to know you’re going to show up in the same way as they’ve come to expect you to show up.

There’s a whole bunch of things to consider when designing a logo. There’s business strategy, brand values, personality and pillars, colour palettes, font choice, positioning statements, how the logo will be used, on what mediums and what sizes to name just a few, but if you’ve got all your strategy and background planning down pat and you’re ready to give the actual designing a try on your own, here are my top five principles to guide you on your way to designing a cohesive, memorable, and powerful logo that will help you be noticed, remembered and ultimately singled out by the people who you want to be buying from you…

I so often have people coming to me after creating a logo or a website and asking me ‘So, what do you think?’ They tell me that they’ve asked all their friends and family and clients for feedback and what they usually end up with is one of two outcomes: