Step into the business world in a brand that is unequivocally you.

Every one of us is a curious & unique creature that has an equally curious & unique way of running our businesses. ​

When we create your new brand, we’re not only looking for ways for it to reflect your philosophy and values, or differentiate you from your competitors, or help you connect with your ideal customer, we’re looking for ways it can support you to succeed in your own unique way.

At every moment during our time together, we look for ways your brand can:

Because when you run a business, you can suddenly find yourself saying a lot of ‘shoulds’ that make you want to hitch a ride straight back to Job Town. ‘Shoulds’ like:

And we don’t know about you, but we’ve never met a ‘should’ we particularly liked. These sneaky little gremlins only create internal conflict, procrastination, and end up making us feel like we have no choice but to go against who we are to make our businesses work.

When we work together, we throw all those shoulds out the window and go on a mission to find your wants.

Then we figure out how to can bring that vision to life so that you can:

Well hello there, I’m Naomi, chief Brand Whisperer and your own personal Fairy Brandmother

I’m a brand strategist and personality profiler with a degree in marketing and a knack (so I’ve been told) of being able to see people as they truly are and interpret that into one damn fine creative brief.  

When you’re too close to your own business to see the forest for the trees, I’m here to help you cut through the clutter, pinpoint your genius and bring the vision (the one you didn’t even quite know you had) to life in a way that is uniquely you – from the way your prefer to market your business to the way you stack your team and how you show up in your business day after day for the long haul.

"Naomi has an intuitive gift of making you feel so at ease that your deepest desires and dreams for your vision can be uncovered.“

Throughout her process of deep enquiry and personality profiling, which is enlightening in itself, a full understanding of you and your business strategy is revealed to be artfully integrated into a comprehensive brand. So thank you Naomi, through you, not only do I have an amazing logo and website I love, I have learned so much about myself and my business too!”

Jacinta Shilling – Earthpoint Energy Centre

When you scroll through my portfolio below, you might notice that you won't see a whole lot of brands that seem suspiciously similar

That’s because we don’t have a signature style and we don’t follow trends that will leave your brand quickly outdated or blending in with everyone else. We bring big agency strategy to the table for small businesses who are ready to grow. From ecommerce and retail to coaches, therapists and service based professionals, every business owner we work with is entirely different, so their brands most definitely must be entirely different too.

E-commerce

COACHES & THERAPISTS

RETAIL

PROFESSIONAL SERVICES

Our Branding Philosophy

Over many years working with small business and marketing and sales and design, our way of creating your brand makes sure you walk away with a brand that not only looks cool but is a trusty side-kick that helps you save the day… day after day… after day. 

“Naomi is a creative genius, no question. Working with her feels so much more than a marketing or branding exercise. It’s a transformational experience”

She has a talent for bringing out the best in people. Through her unique skillset, Naomi’s processes will reflect parts of yourself, your work and your talents that you didn’t even know were there. And, somehow, she ties all of this ‘you-ness’ together and present it beautifully to the world! Her intuition is always spot on and she goes the extra mile. I am so glad that I found you, Naomi. Thank you for everything.

Dr Rebecca Sarr 

Brands we’ve worked with

From ecommerce and retail to coaches, therapists and service based professionals…

"Naomi is the true Fairy Brandmother. Every day I thank the universe for introducing us. Working with her was the best decision I’ve made for my business."

Before I met Naomi, I wanted a brand that felt like me but I had no idea what that looked like. That meant I wasted so much time and mental energy on creating everything. It all felt hard.

Because Naomi took the time to listen and really get to know me she was able to create exactly what I wanted even though I didn’t know what that was. There was nothing I had to figure out on my own. She solved all of my branding dilemmas with her gentle guidance and beautiful designs.

Now I feel excited and inspired because I can focus on delivering my services instead of being stuck in the design phase.

It was also so much more than branding. Naomi has given me the guiding light for my brand and my business. Now I have a clear path forward to create a business that feels aligned so I can connect with the women I want to help. Thanks Naomi, through your wonderful work you have given me the inspiration that was missing.

If you’re looking for someone who really gets you and will create something special that’s unique to you then Naomi is your person. You’ll be so glad you chose her to bring your brand and business to life.

Melanie Campbell – Confidently Peri

“Understanding our own quirks and intricacies has really helped us shape our brand to accentuate our strengths”

Having previously worked with Naomi for personality profiling, we knew exactly who we needed to help with the re-brand of our business. Working with Naomi always felt like a warm hug. Everything was done in a way that you knew why every single part of the process was beneficial to the outcome, and even though it was so thorough, it didn’t feel laborious or hard to do. Having someone who understands how to help us align our own different personalities, values and business was an absolute benefit to ensure that we start our new partnership off on the right foot.

Michelle Cozzi & Nicole McClean – Elowyn Accounting

“Naomi turned what was, in our eyes, the impossible into reality and created a brand that we, and our clients love. The process was easy and enjoyable, with countless laughs along the way”

In our 50th year in business we thought it was time to rebrand and refresh the family business. After our first meeting with Naomi we knew she was the right person to undertake such the task – she got us and we got her. Taking the time to understand our family business and our passions, Naomi was able to marry our history into our new brand and logo. I would definitely recommend her to anyone who is looking to rebrand and refresh their business. Thank you Naomi for all you have done for Dave, myself and the Atkins Group.

Luke Atkins – Atkins Group

What to expect during your brand building experience

First and foremost, expect to be cared for and heard every step of the way. Bringing a new brand to life is always an adventure (but we promise you won’t need any bandaids or chafing cream). Our process is thorough, based on our 24-step Brand World framework, and always slightly different depending on what we discover about you along the way, but we generally go through six stages…

Step 1 - First and foremost, we start with you.

This is the insightful bit that will set your brand up to last you for years to come

It’s where we roll up our sleeves and dive into the depths of your squishy gray moosh noodle to search for hidden gems. Via our online dashboard on Trello, we’ll guide you through your ‘homework’ (it’s fun, we promise) to come to our strategy sessions armed with a bucket load of insight about what makes you tick. We look at your personality type, core values and aspirational state to create a unique business owner profile that makes sure your brand works hard for your business success.

Step 2 - Only then do we investigate your competitors & audience

This is the ‘setting you apart from the world around you’ bit

Now we jump into the more conventional world of brand strategy and figure out how to make your unique way of doing business shine amidst your competitors and identify the people you really want to work with so the two of you can find each other. Then we bring your inner world and outer world together into a Super Hero Alter Ego to guide you on your way forward and decide on what brand elements you’re going to need to succeed.

Step 3 - Create Your Mood Board

This is the fun bit!

With all the information we’ve unearthed in our first two sessions and the inspiration of your super hero alter ego along with knowing exactly what elements you need for success (whether that’s a gorgeous suite of stationery to support your referral strategy or a visual brand that’s going to support you not being the face of your business), we gather the visual look and feel of your new brand on Pinterest.

Step 4 - It’s time to bring your world to life

This is the all-in messy creative bit

(You’re welcome to throw paint balls at us if you like).

This is where we squirrel ourselves away in our creative caves and get busy making your world. There’s not much you can do here but wait with the anticipation of a baby goat who’s just spotted a Hills Hoist full of tasty under garments.

Step 5 - It’s alivvvveeeeeee!!!!!​

This is the most exciting bit

Yes, we can jump up and down with glee if you really want to. We could even Zoom dance to some Rihanna (I don’t even know who Rihanna is really, I’ll leave the music choice up to you).

This is where you get to see all our hard work come to fruition and get the first glimpses of your new brand. We’ll let it sit with you for a day or two to let it sink in then we’ll chat about any tweaks needed to make it just right.

Step 6 - Go forth and Prosper​

This is the ‘Oh yay, happy we’re finished’ but ‘Oh no, sad our time together for now has come to an end’ bit!

It’s time for us to pack up our Mary Poppins bag of tricks and send you merrily on your way to unveil your brand new brand to the masses.

Now that your brand spanking new world has been made to order and ready to get you off to the best start possible; we’ll send you a download of all your artwork and font files along with a copy of your Brand Guide to keep you on track. If we’ve made a website for you too, we’ll also organise a training session on how to drive your shiny new Wordpress website.

“Working with Naomi has saved me so much time and money”

Naomi made the daunting process of starting a business easy and enjoyable. From not knowing where to start and feeling overwhelmed with all the advice out there, I now have a brand and a strategy that helps me confidently make every business decision (From what to invest in to what Christmas presents to buy clients!). I think I’ll have my Brand Book on my bedside table forever! This one asset has helped me make so many good decisions. My clinic is now booked out for months to come and I’ve had to hire more staff to keep up with demand!”

Georgia Ellis – Summit Osteopathy

How we can work together

OUR SIGNATURE 1:1 BRANDING EXPERIENCE

Investment: $9,500 ex gst

What you walk away with…

A Brand You Love

Including a download of all your brand files and original working files with complete copyright ownership. I don’t hold them ransom or ask you to pay extra to have them.

Custom Brand Book

To help you make endlessly good decisions in you business. It includes your fonts, colour palette, graphic elements and style guide.

Business Personality Guide

Your Business Personality type guide book to help you cut through generic business advice grow a business that works for you.

Two Stunning Brand Assets

Together we’ll choose the 2 most impactful brand assets to help you run your business whether it’s business cards, email headers, a gorgeous stationery set or digital templates 

TRUE NORTH BUSINESS COACHING & STRATEGIC MAP UPGRADE
Investment: $15,500 ex gst

Receive everything in my 1:1 signature branding experience PLUS:

Unlimited Business Coaching via Trello. Ask me anything, any time.

Upgrade your branding experience and use our time together to get extra have a marketing professional help with the practical ‘how to’s’ of aligning your business with your personality type. From questions like ‘Can you just run your eye over this thing?’ To ‘I’m trying to do something and it feels ick – is there another way? 

Custom True North Goal Setting and Strategy Map

Using your Business Owner’s Profile created during our branding strategy sessions, we create you a gigantic A1 map to print and pop on your wall. This map will help you remember the strategy we’ve created during our time together (rather than collecting digital dust on your desktop) and set and track your most important priorities for the next 3 months.

AND IF YOU’RE IN NEED OF A WEBSITE AS WELL…
Investment: Starting from $20,000 ex gst

You will walk away with…

All the fun and excitement of my Signature 1:1 Brand Package

A Wordpress or Shopify Website custom built for your marketing goals

SEO optimised conversion based Copywriting that sounds like you

Zoom Training to help you drive your new Wordpress website

OUR METHODOLOGY

OUR METHODOLOGY

How do you know if it’s time to get Brand Whisperered?

It might be time if...

If this sounds like you, allow us to craft a brand that helps you make your business work the way you want to, not the way you think you have to.

Still have questions? We’ve got you covered…

How can I be sure I'll love my new brand?

Our philosophy is to measure thrice and cut once. By the time we’ve completed the strategy portion of your branding package, it should feel like we’ve become old friends. These days we nail brand concepts on the first try, but if for any reason there’s something that doesn’t feel quite right, we go straight back to your strategy to understand exactly what isn’t working and we have two rounds of changes to make sure you’re giving the final concept a great big chef’s kiss. 

What if you haven't worked with my industry before?

While it can feel less risky to hire a brand agency who specialises in your specific field, design principles don’t change from industry to industry, and part of our strategy process is a thorough investigation of your competitors to understand the landscape of your industry’s branding conventions. From there we take your unique business owner’s profile and decide how much to stick to industry norms and how much to break away from convention to to create the perfect mix of ‘fitting in’ and ‘standing out’. 

How do you take payment?

We request payment upfront to secure your project into my schedule. Alternatively we have the option of a 50% deposit with the remaining 50% to be paid in the following month. 

How long does it take to create a new brand or website?

A new brand takes 2-3 months while a brand and website takes around 6 months depending on its complexity. A more specific timeline will be agreed upon between us when we set sail on our Brand Whispering journey. This may seem like a long time but the process makes sure the foundations of your brand will support you, your business and your team for years to come as you grow. 

Can you work with people in different time zones?

Absolutely. Our Chief Fairy Brandmother, Naomi is based on the chilly shores of Tasmania, Australia on AEST but our team and clients come from all over the world. We work with a combination of mutually convenient Zoom meetings, Trello conversations and Loom video to keep the process running smoothly. 

Ok, I’m picking up what you're putting down. What are the next steps to work together?

Next steps would be for us to meet over Zoom to make sure we’m the Branding Thelma to your Business Louise before we look at availability and timelines for your project. Click on the button below and I’ll be with you in a jiffy to make a time to chat.

is it time to get brand whisperered?

Download our Full Suite of Services

By downloading you’re subscribing to our mailing list. We promise not to inundate you with sales spam and will protect your email address with the vigour of a thousand nesting plovers in swooping season.