You know your business delivers value, but without the right branding, potential customers might not see it. We help business owners create brands that position them in their category so they stand out, charge more and grow with confidence.
Our goal is to make your brand work as hard as you do.
The difference between a good business and a great one isn’t just what you deliver—it’s how your ideal customers perceive it. We help you communicate that clearly and consistently, so your brand speaks for you, even when you’re not in the room. We do this by…
CLEARLY PINPOINTING What Makes You Different
We uncover the unique value only you can offer and turn it into a brand that stands apart.
Positioning YOU BASED ON YOUR STRENGTHS
We find the gaps in your market and position you to lead with confidence.
CREATING BRANDS THAT Drive Decisions
Making it clear why you’re the best choice and justifying your pricing.
When you scroll through our portfolio below, you won't see brands that seem suspiciously similar.
That’s because we don’t have a signature style and we don’t follow trends that will leave your brand quickly outdated or blending in with everyone else. Every business we work with is entirely different, so their brands most definitely must be entirely different too.
E-commerce
health & wellness
RETAIL & FMCG
PROFESSIONAL SERVICES
Our Branding Philosophy
Over many years working with small business in the field of marketing, sales and design, our way of creating your brand makes sure you walk away with a brand that not only looks the goods but is a trusty side-kick that helps you meet your mission targets, whether that’s growth, work/life balance or changing the world.
“Naomi is a creative genius, no question. Working with her feels so much more than a marketing or branding exercise. It’s a transformational experience”
She has a talent for bringing out the best in people. Through her unique skillset, Naomi’s processes will reflect parts of yourself, your work and your talents that you didn’t even know were there. And, somehow, she ties all of this ‘you-ness’ together and presents it, not only beautifully, but in a way that’s unique in your market! Her intuition is always spot on and she goes the extra mile. I am so glad that I found you, Naomi. Thank you for everything.
DR REBECCA SARR
Brands we’ve worked with
From ecommerce and retail to coaches, therapists and service based professionals…
"I'm grateful every day that I met Naomi. Working with her was the best decision I’ve made for my business."
Before I met Naomi, I wanted a brand that felt like me but I had no idea what that looked like. That meant I wasted so much time and mental energy on creating everything. It all felt hard.
Because Naomi took the time to listen and really get to know me she was able to create exactly what I wanted even though I didn’t know what that was. There was nothing I had to figure out on my own. She solved all of my branding dilemmas with her gentle guidance and beautiful designs.
Now I feel excited and inspired because I can focus on delivering my services instead of being stuck in the design phase.
It was also so much more than branding. Naomi has given me the guiding light for my brand and my business. Now I have a clear path forward to create a business that feels aligned so I can connect with the women I want to help. Thanks Naomi, through your wonderful work you have given me the inspiration that was missing.
If you’re looking for someone who really gets you and will create something special that’s unique to you then Naomi is your person. You’ll be so glad you chose her.
Melanie Campbell
“Understanding my Brand Archetype has really helped me shape my brand to accentuate my strengths”
Working with Naomi always felt like a warm hug. Everything was done in a way that you knew why every single part of the process was beneficial to the outcome, and even though it was so thorough, it didn’t feel laborious or hard to do. Having someone who understands how to help me align my personality and values to my business was an absolute benefit to ensure I start my next stage of growth on the right foot.
Michelle Cozzi – Elowyn Accounting
“Naomi turned what was, in our eyes, the impossible into reality and created a brand that we, and our clients love. The process was easy and enjoyable, with countless laughs along the way”
In our 50th year in business we thought it was time to rebrand and refresh the family business. After our first meeting with Naomi we knew she was the right person to undertake such the task – she got us and we got her. Taking the time to understand our family business and our passions, Naomi was able to marry our history into our new brand and logo. I would definitely recommend her to anyone who is looking to rebrand and refresh their business. Thank you Naomi for all you have done for Dave, myself and the Atkins Group.
Luke Atkins – Atkins Group
What to expect during our time together
First and foremost, expect to be guided every step of the way. Our process is thorough, based on our 24-step Brand World Framework, and always slightly different depending on what we discover about you along the way, but we generally go through six stages…
Step 1 - Your Founder Profile
Via our online dashboard on Trello, we’ll guide you through your strategy sessions that will provide insight into how we can strategically position you based on your strengths. We look at your Brand Archetype, Core Values and Aspirational State to create a unique business owner profile that makes sure your brand works as hard as you do.
Step 2 - Your External Environment
Next we step into the more conventional world of brand strategy and identify how to make your unique way of doing business shine amidst your competitors. Then we identify the people you really want to work with so we can make your strengths meet a need that’s not being filled in your market. Then we bring your inner world and outer world together into your Brand Personality to guide you on your way forward and decide on what brand elements you need to succeed.
Step 3 - Create Your Mood Board
With all the information we’ve unearthed in our first two sessions and the inspiration of your Brand Personality along with knowing exactly what elements you need for success (whether that’s a gorgeous suite of stationery to support your referral strategy or a visual brand that’s going to support you not being the face of your business), we gather the visual look and feel of your new brand on Pinterest.
Step 4 - It’s time to bring your world to life
This is where we squirrel ourselves away in our creative caves and get busy making your world. There’s not much you can do here but wait with the anticipation of a baby goat who’s just spotted a Hills Hoist full of tasty under garments.
Step 5 - It’s alivvvveeeeeee!!!!!
This is where you get to see all our hard work come to fruition and get the first glimpses of your new brand. We’ll let it sit with you for a day or two to let it sink in then we’ll chat about any tweaks needed to make it just right.
Step 6 - Go forth and Prosper
This is the part where it’s time for us to pack up our Mary Poppins bag of tricks and send you merrily on your way to unveil your brand new brand to the masses.
Now that your brand has been made to order and is ready to get you off to the best start possible; we’ll send you a download of all your artwork and font files along with a copy of your Brand Guide to keep you on track. If we’ve made a website for you too, we’ll guide you through the website wireframe process via our dashboard on Trello.
“Working with Naomi has saved my business so much time and money”
Naomi made the daunting process of starting a business easy and enjoyable. From not knowing where to start and feeling overwhelmed with all the advice out there, I now have a brand and a strategy that helps me confidently make every business decision (From what to invest in to what Christmas presents to buy clients!). I think I’ll have my Brand Book on my bedside table forever! This one asset has helped me make so many good decisions. My clinic is now booked out for months to come and I’ve had to hire more staff to keep up with demand!”
Georgia Ellis – Summit Osteopathy
What you walk away with…
Your Brand Archetype Guide
Your Brand Archetype guide book to help you cut through generic business advice grow a business that works for you.
A Brand You Love
Including a download of all your brand files and original working files with complete copyright ownership. I don’t hold them ransom or ask you to pay extra to have them.
Custom Brand Book
To help you make endlessly good decisions in you business. It includes your fonts, colour palette, graphic elements and style guide.
Two Brand Assets
Together we’ll choose the 2 most impactful brand assets to help you run your business whether it’s business cards, email headers, a gorgeous stationery set or digital templates.
Brand & Website Package
You will walk away with…
Everything in out Signature Brand Package
A WordPress or Shopify Website custom built for your marketing goals
SEO optimised conversion based Copywriting that sounds like you
Training videos to help you drive your new WordPress website
"Naomi has an intuitive gift of making you feel so at ease that your deepest desires and dreams for your vision can be uncovered.“
Throughout her process of deep enquiry and personality profiling, which is enlightening in itself, a full understanding of you and your business strategy is revealed to be artfully integrated into a comprehensive brand. So thank you Naomi, through you, not only do I have an amazing logo and website I love, I have learned so much about myself and my business too!”
Jacinta Shilling – Earthpoint Energy Centre
OUR METHODOLOGY
OUR METHODOLOGY
- Your business does things a little differently than the rest of your industry and it's finally time to stand out from the crowd
- You want your brand to be the truest expression of yourself and your current brand just doesn't feel like you (in fact, you cringe a little when you look at it)
- You're new to business and want to set yourself up with solid foundations to make sure your business works for you from the very start.
- Your current brand is feeling a little dated and lack-lustre but you're not sure where to even start to bring it back to life.
Still have questions? We’ve got you covered…
How can I be sure I'll love my new brand?
Our philosophy is to measure thrice and cut once. By the time we’ve completed the strategy portion of your branding package, it should feel like we’ve become old friends. These days we nail brand concepts on the first try, but if for any reason there’s something that doesn’t feel quite right, we go straight back to your strategy to understand exactly what isn’t working and we have two rounds of changes to make sure you’re giving the final concept a great big chef’s kiss.
What if you haven't worked with my industry before?
While it can feel less risky to hire a brand agency who specialises in your specific field, design principles don’t change from industry to industry, and part of our strategy process is a thorough investigation of your competitors to understand the landscape of your industry’s branding conventions. From there we take your unique business owner’s profile and decide how much to stick to industry norms and how much to break away from convention to to create the perfect mix of ‘fitting in’ and ‘standing out’.
How do you take payment?
I request payment upfront to secure your project into my schedule. Alternatively we have the option of a 50% deposit with the remaining 50% to be paid in the following month.
How long does it take to create a new brand or website?
A new brand takes 8-10 weeks while a full brand and website takes around 6 months depending on its complexity. A more specific timeline will be agreed upon between us during your onboarding process.
Can you work with people in different time zones?
Absolutely. Our founder and chief strategist, Naomi is based on the chilly shores of Tasmania, Australia on AEST, but the rest of our team and clients come from all over the world. We work with a combination of mutually convenient Zoom meetings, Trello conversations and Loom video to keep the process running smoothly.
Ok, I’m picking up what you're putting down. What are the next steps to work together?
Next steps would be for us to meet over Zoom to make sure we’m the Branding Thelma to your Business Louise before we look at availability and timelines for your project. Click on the button below and I’ll be with you in a jiffy to make a time to chat.
Well hello there, I’m Naomi, chief Brand Whisperer and your own personal Fairy Brandmother
I’m a brand strategist and personality profiler with a degree in marketing and a knack for being able to interpret creative briefs into brands our customers adore.
When you’re too close to your own business to see the forest for the trees, I’m here to help you cut through the clutter, pinpoint your genius and bring the vision (the one you didn’t even quite know you had) to life in a way that is uniquely you – from the way your prefer to market your business to the way you stack your team and how you show up in your business day after day for the long haul.