WORDPRESS WEBSITE DESIGN & DEVELOPMENT
FOUNDER's PERSONALITY TYPE: 'THE stationmaster'
Archetype Characteristics: industrious, detailed, resource wizardS
‘Honouring the individual, Protection, and ‘Being in the top 1%’. These are what we discovered as Furbaby Retreat’s three governing core values when business owner, Jessica, came to us for help with opening one of Australia’s finest luxury hotels exclusively for cats.
After watching her beloved furbaby, Hershey, experience stress and anxiety after staying at local cat boarding facilities, finally Jessica said ‘No more!’ and after two years of diligent study and research, Furbaby Retreat was ready to become a reality.
Hershey’s dream for the retreat was that is was completely cage-free, had customised service for each cat’s temperament and had hotel staff trained in animal enrichment and safety.
As a Stationmaster Archetype type we knew Jessica naturally had all the organisation and planning skills she needed (plus more!) to create a cat hotel that would rival any luxury 5-star human hotel. It would run like clockwork, it would operate at almost perfect standards and every last detail would be taken care of.
Based on her Stationmaster archetype, What Jessica needed her brand to do for her was to communicate the compelling story that inspired her drive, to inject warmth into her efficiency, heart behind her dedication and a warm welcoming hug around her impeccable standards.
Each of us has a flow state that houses our genius and a stress state that houses our blindspots. It’s your Brand Whisperers job to know exactly what that is and help you shape your business and brand in just the right proportions to help you thrive.