What this means for your business...
Dear B.F.F. Founder,
Every founder has a unique combination of talents, preferences, strengths, and stressors that impact the way they run their business.
For you, this combination gives you an extraordinary talent for seeing potential in people and helping them believe in it. Whether it’s building a team, inspiring a community, or making someone feel truly understood, you have a gift for making people feel something real. Maya Angelou said it best: people will forget what you said, but they’ll never forget how you made them feel – and that’s your superpower.
The challenge? As you may have already found, you’re exceptional at sparking momentum but may struggle with maintaining it when the admin kicks in. But your clients, business, and reputation need consistent delivery, not just an unforgettable first impression.
Here’s what successful B.F.F. founders discover: you don’t need to force yourself into rigid routines. You need simple systems and support that handle the follow-through, so your spark doesn’t fizzle out after the first conversation.
This is just one small insight into how you, as The B.F.F., do business, but your Founder Type is more than just insights – it’s a tool to help you make better decisions, stay in your zone of genius, and sidestep the stressors that can slow you down.
Let’s look at how you can put it to work…
The B.F.F. Business Brain
Think of your mind as a four-passenger car. Every Founder Type has a different business skill in each seat.
- Your Driver is your most natural business strength and where you find your flow. Just be careful not to burn it out!
- Next to your Driver is your Co-Pilot. This may feel uncomfortable to use but will push you into your genius zone if you develop it.
- Your 10-Year-Old is where you lean to when stressed. It's the place most likely to find yourself stuck or running around in circles.
- Your 3-Year-Old is your blind spot. You may avoid it or not value it, but it’s just as essential to a sustainable business as all the others.
Just like a real car, you wouldn’t let your 3-year-old drive, and you might find yourself off course if you constantly ignore your co-pilot… But when you leverage all four strategically, you’ll have your own dream team backing your every move.
Ready to find out more?
Download The B.F.F. Guidebook
INSIDE YOU'LL FIND OUT:
- What your type is like in business
- How your business brain works
- How to leverage your key business strengths
- How to support your biggest business stressors
- What you crave from your business
- Your most natural marketing strategies
- How to live your brand in a way that feels authentic
- Common traits of the B.F.F. brand
Use Your Founder Type to Create a More Profitable & Sustainable Business
What you’ve read here is just the beginning of a brand strategy that helps you build a more sustainable business — one you love to run, your customers love to buy from, and your competitors can’t touch.
Using our Sustainable Business Framework, we help you leverage your Founder Type, align it with what your audience needs and then position yourself in a way that sets you apart.
If you’d like to see how this could work for your business, book a free 30-minute Whispering Session. Together we’ll go deeper into your Founder Type and give you one next step to finding more energy and more profit.
Finally, I know how to create a Business that 'Feels Like Home'
OMG! This guide book is incredible! I don’t think I have ever read anything that sums up who I am in a business sense with such accuracy. What you’ve revealed makes me feel like I have “come home” and the insights have given me the clarity to confidently build my brand. It has highlighted exactly what I should focus on. Understanding my natural strengths has given me the confidence to make my Facebook group a key element of my brand. What a gift you’ve given!
NICOLE ASHBY - FOUNDER OF MENTORING FOR SUCCESS
I finally have a brand that attracts the right people.
I’d had professional branding done, but it didn’t feel like me. It was polished, but it felt like I was pretending to be the “good girl” version of myself — and it brought in the wrong clients. Reading my Founder Guidebook was like holding up a mirror. For the first time, my brand reflects who I really am — and it’s bringing in the right people, fast. I blummin’ love it.
SARAH TUCKETT - SOMATIC PSYCHOTHERAPIST
Now I know how to market myself without compromise
This guide was the missing piece. For the first time, I understood how to communicate my value in a way that felt natural without second-guessing myself or forcing strategies that didn’t fit. The clarity it gave me was like switching on a light in a dark room. Naomi’s vast knowledge of marketing and her authentic desire to see clients shine is rare and I highly recommend anyone who is struggling with knowing which business road to take, to book in with her before wasting money on strategies that are not aligned to your natural talents.
SYMMONE GORDON - FOUNDER OF THE HEALING REALM
Hi, I'm Naomi
I developed the Founder Types because I was sick of seeing smart, capable founders trying to follow generic brand and marketing advice that just didn’t work for them or their business.
These profiles have helped hundreds of founders support the way they work best in business, making it easier to communicate their value, attract the right clients, and grow with more ease.
Now it’s your turn.