What this means for your business...
Dear Empire Builder,
Every founder has a unique combination of talents, preferences, strengths, and stressors that impact the way they run their business.
For you, this combination gives you a rare ability to see the entire path from vision to outcome, and the conviction to build it. While others get lost in possibilities or overwhelmed by complexity, you cut through noise, spot what matters, and rally people toward a clear target. Your natural command means people look to you for direction, even when you’re not trying to lead.
The challenge? You may wish others were as driven as you are, and feel frustrated when they’re not. The truth is, not everyone is motivated by achievement the way you are. Some need appreciation, autonomy, or purpose beyond metrics. Here’s what successful Empire Builder founders discover: you don’t need a team of mini-yous. You need systems that maintain your standards while letting people contribute in their own way.
This is just one small insight into how you, as The Empire Builder, do business, but your Founder Type is more than just insights – it’s a tool to help you make better decisions, stay in your zone of genius, and sidestep the stressors that can slow you down.
Let’s look at how you can put it to work…
The Empire Builder Business Brain
Think of your mind as a four-passenger car. Every Founder Type has a different business skill in each seat.
- Your Driver is your most natural business strength and where you find your flow. Just be careful not to burn it out!
- Next to your Driver is your Co-Pilot. This may feel uncomfortable to use but will push you into your genius zone if you develop it.
- Your 10-Year-Old is where you lean to when stressed. It's the place most likely to find yourself stuck or running around in circles.
- Your 3-Year-Old is your blind spot. You may avoid it or not value it, but it’s just as essential to a sustainable business as all the others.
Just like a real car, you wouldn’t let your 3-year-old drive, and you might find yourself off course if you constantly ignore your co-pilot… But when you leverage all four strategically, you’ll have your own dream team backing your every move.
Ready to find out more?
Download The Empire Builder Guidebook
INSIDE YOU'LL FIND OUT:
- What your type is like in business
- How your business brain works
- How to leverage your key business strengths
- How to support your biggest business stressors
- What you crave from your business
- Your most natural marketing strategies
- How to live your brand in a way that feels authentic
- Common traits of The Empire Builder brand
Use Your Founder Type to Create a More Profitable & Sustainable Business
What you’ve read here is just the beginning of a brand strategy that helps you build a more sustainable business — one you love to run, your customers love to buy from, and your competitors can’t touch.
Using our Sustainable Business Framework, we help you leverage your Founder Type, align it with what your audience needs and then position yourself in a way that sets you apart.
If you’d like to see how this could work for your business, book a free 30-minute Whispering Session. Together we’ll go deeper into your Founder Type and give you one next step to finding more energy and more profit.
"Naomi is the perfect combination of Mad Men meets Eat Pray Love"
Brand Whisperers has been an essential partner in PopUp WiFi’s growth for over eight years. They’ve delivered two high-performance websites across two countries, helped us attract thousands of B2B customers, and built a brand presence that genuinely matches the scale and standard of our product. Naomi combines strategic insight with flawless execution – she sees the whole picture, moves fast, and makes every detail count. She doesn’t just build brands; she builds momentum. If you want a brand partner who thinks at your level and delivers results that compound over time, work with Brand Whisperers.
NINA MCMAHON, FOUNDER & CEO OF POPUP WIFI
Hi, I'm Naomi
I developed the Founder Types because I was sick of seeing smart, capable founders trying to follow generic brand and marketing advice that just didn’t work for them or their business.
These profiles have helped hundreds of founders support the way they work best in business, making it easier to communicate their value, attract the right clients, and grow with more ease.
Now it’s your turn.