As an ESFP in business you are likely to be a truly captivating creature. Often the life of the party, you have a unique gift of helping other people feel truly alive. It’s often why The Entertainer type may gravitate towards social media or perhaps even being an Influencer in order to let other people know about their business.
The key to a successful and healthy business for you is to share your life authentically and let people join in on your fun… After all, isn’t business just one big chance to have a great time? It’s for these reasons that you’ll probably be happy to be the face of your brand. Your business may very well be named after you, and that’s not a bad idea strategically. Just be sure that while you’re busy gathering a following in the moment that you take a moment to create a long-term vision for your business (maybe even think of checking in with a strategic business coach every now and again) that will take you to where you ultimately want to go.