The Free Agent

YOU ARE

What this means for your business...

Dear Free Agent Founder,

Every founder has a unique combination of talents, preferences, strengths, and stressors that impact the way they run their business.

For you this combination gives you a natural gift for moving people towards change almost by instinct – rallying them around a vision of a better future. You might have even noticed that people are drawn to your guidance, and that you have an knack for knowing exactly what they need to do to reach the future they desire.

The challenge? Sometimes, people aren’t actually ready to move towards that future, which means that drip-fed educational content, and ongoing support become part of the real work you have to do as a founder… and where your brand can help carry the load.

This is just one small insight into how you, as The Free Agent, do business, but your Founder Type is more than just insights – it’s a tool to help you make better decisions, stay in your zone of genius, and sidestep the stressors that can slow you down.

Let’s look at how you can put it to work…

The Free Agent Business Brain

Think of your mind as a four-passenger car. Every Founder Type has a different business skill in each seat.

Your Driver is your most natural business strength and where you find your flow. Just be careful not to burn it out!
Next to your Driver is your Co-Pilot. This may feel uncomfortable to use but will push you into your genius zone if you develop it.
Your 10-Year-Old is where you lean to when stressed. It's the place most likely to find yourself stuck or running around in circles.
Your 3-Year-Old is your blind spot. You may avoid it or not value it, but it’s just as essential to a sustainable business as all the others.

Just like a real car, you wouldn’t let your 3-year-old drive, and you might find yourself off course if you constantly ignore your co-pilot… But when you leverage all four strategically, you’ll have your own dream team backing your every move.

Ready to find out more?

Download The Free Agent Guidebook

INSIDE YOU'LL FIND OUT:

Use Your Founder Type to Create a More Profitable & Sustainable Business

What you’ve read here is just the beginning of a brand strategy that helps you build a more sustainable business — one you love to run, your customers love to buy from, and your competitors can’t touch.

Using our Sustainable Business Framework, we help you leverage your Founder Type, align it with what your audience needs and then position yourself in a way that sets you apart.

If you’d like to see how this could work for your business, book a free 30-minute Whispering Session. Together we’ll go deeper into your Founder Type and give you one next step to finding more energy and more profit.

Naomi doesn’t waste time — she gets straight to the point and gets it right.

From the start, she understood exactly what I was trying to build — sometimes before I did. She has a sharp eye for what works and what doesn’t, and she translates complex ideas into something clear, clean and effective. She’s practical, fast, and completely dependable. The kind of person you can hand a challenge to and know it’ll come back solved. I’d work with her again without hesitation.

KAMILA SCHOLZ - FOUNDER OF THE GOOD SHEET

Expect the unexpected. And whenever possible, be the unexpected.

- The Free Agent's Motto

Hi, I'm Naomi

I developed the Founder Types because I was sick of seeing smart, capable founders trying to follow generic brand and marketing advice that just didn’t work for them or their business.

These profiles have helped hundreds of founders support the way they work best in business, making it easier to communicate their value, attract the right clients, and grow with more ease.

Now it’s your turn.