It's time to create a business strategy you can actually follow
The Hamster Cure is a 6 week group program that helps you cut through generic business advice to create a business strategy that leverages your strengths and avoids your stressors.
What participants are saying
"Going through The Hamster Cure showed me how to restructure my business model, lead generation and service delivery to create a business that gives me so much more joy. "
"Despite years of personal development, it's The Hamster Cure that gave me the insight into what would actually bring me joy from my business. It was nearly there - it just needed a little tweak!".
"The Hamster Cure has been revolutionary for me"
As a small business owner, I’ll bet you a pair of Hermès Birkenstock sandals and a custard cronut you’ve spent way too much time thinking things like:
- How are my days filled with things I don’t want to do?
- Do I really have to put myself on social media?
- What if I don't want to be responsible for staff?
- Should I give my time away for free to get customers?
- Maybe putting my face all over my brand is the only way?
- Do I have to sell my soul and my sanity to make this work?
- There's so much to do. I don't know where to start
- I don’t think I can do this. Maybe I’m just not cut out for business?
In search of an answer, you turn to your old friend Google. And just like a tipsy uncle at your cousin's 18th, Google is eager to share its thoughts. It might offer up gems like...
- You must have an email list, but also... you can sell straight off Facebook with no email list at all.
- You must hustle, but also... you must also be chill and trust in perfect timing.
- If you don’t hustle then maybe you don’t want your business enough, but also... hustling looks desperate and people won’t buy from you.
- You must post on social 15 times a week, but also... Facebook and Instagram are dead so don't bother unless you use TikTok.
- The right time to quit your business is when it’s losing money, but also... it's really normal to spend money to make money.
The thing you’re missing is YOU!
- Shows you how to break away from cookie-cutter tactics that feel ick
- Minimises the things that stress you out
- Identifies and respects your 'Heck Yes's' and 'Hell No's'
- Has you spending more time working from your strengths
- Is based on your personal version of success
- Considers how you enjoy spending your days
Once you have this clarity, suddenly the endless choices become narrower and the path to YOUR unique way of doing business starts to unfold. One that allows you to take confident, focused action with a clear direction.
When we first start out in business, generic strategies can lead us to building businesses we don’t even want to run. Ones that:
Meet our customers’ needs but ignore our own so we end up operating from a place of depletion, stress and burn out
Copy competitors or gurus in hope of success, even if it’s not a strategy that is aligned to our strengths and circumstances
Accidentally mimic the job we had in the corporate world because it’s familiar and we’re not sure how to do it differently
Feel uncomfortable to run because they’re based on what we ‘should’ do (Hello procrastination!)
Are based on strategies that don’t actually translate that well to small business without the ‘big business’ teams and budgets
Strive for a version of success that doesn’t match the way we want out day-today lives to look
- In confusion and fear we do ‘little bits of everything not very well’ including things we really don’t want to do but think we have to
- We get stressed which decreases our ability to evaluate options, problem solve, make decisions, and be creative
- Our performance, results and motivation decreases (and say a big hello to procrastination!)
- We feel like crap and start to doubt ourselves
- We lose focus and stop listening to our inner knowing
And the cycle starts all over again
What if instead your business put you first so you can...
Spend more of your days doing the things that light you up
Feel like you’re in your element rather than a fish out of water
Enjoy your business most of the time rather than working yourself into the ground in the hope of freedom ‘someday’
Choose the business skills you want to improve with confidence
Flows with your energy rather than forcing you to work against it
Honours your values and what feels good rather than ‘sucking it up to succeed’
It’s so easy in business to start looking for that one external ‘magic bullet’ that will propel us to success.
Yet, if you take a look at what well-known business owners attribute their success to, you’ll find a range of answers from hard work, consistency, courage and empathy to momentum, intuition, talent, passion, ‘winging it’, dreaming big and even good old fashioned luck.
The reality is that there are infinite ways to run a business and what’s successful for one of us may be a disaster for another.
Can you imagine if Mark Zuckerberg ran his business like Marie Forleo – sitting on stage with a million-dollar smile stating that ‘Everything is figure-outable’? Or if Martha Stewart started screaming at her staff that they’re all ‘idiot sandwiches’ like Gordon Ramsay? The idea is hilarious and terrifying at the same time.
Business is a long-term game with many ups and downs along the way. And while we absolutely need mentors and skilled professionals to guide us, it’s knowing ourselves, our strengths, capabilities and what we truly want that will make sure we last the distance.
So, shall we throw out the generic business rule books and start creating a business that allows you to be you, just the way you are?
Hi, I'm Naomi, Chief Brand Whisperer & your Hamster Cure Guide
I’m a brand strategist and personality profiler with a degree in marketing… and I’ve worked in or run small businesses since the start of my career.
After years watching small businesses start and grow (including my own!), I found a crucial first step of business strategy missing. And that’s to first understand ourselves and how that correlates to the businesses we can, and actually want to run. It’s then, and only then, that we start to infuse that insight into a strategy that invites our customers to meet us at our best selves, using a plan that works for us, rather than the masses.
Because how useful is a strategy that ‘works’ if you just can’t bring yourself to to execute it? And how useful is trying to blindly meet your customer’s needs only to sacrifice your own and burn yourself out?
While many strategies look at the way you SHOULD run your business, I designed The Hamster Cure to seek out the way you WANT to run it, so you can continue doing so, every day for many years to come.
What do you get?
Self-awareness exercises to uncover your unique path forward
A copy of the Business Owner's Guide Book for your Business Personality Type
8 x 2 hour Weekly Group Coaching Calls + Trello support
You'll create your own business 'Encyclopedia of You' to guide your decisions
And make your Priority Pathway Map to keep you on track
What we'll cover during our time together
MODULE 1: SET THE CONDITIONS FOR SUCCESS
Getting off the Hamster Wheel
In this module you'll learn:
- Why you are the number 1 business asset you've been ignoring
- Where to start when you're feeling stuck, lost or overwhelmed
- The biggest mistake intelligent business owners make and how to avoid it
- How to quiet the noise and distractions to know your next step forward
- Which of the 3 essential business roles is your strongest and which you may need support with
MODULE 2: YOUR BUSINESS PERSONALITY TYPE
Put yourself in the driver's seat of your business
In this module you'll learn:
- Why there are some parts of business you may find more difficult than others
- The 5 categories of Business Owner and why some find business easier than others
- Your best fit personality type and get a copy of your Business Personality Type Guide Book
- Your Flow, Grow, Uh-Oh and No states in your business and how to step into your Genius state
- Parts of business that are likely to cause you stress and confusion
- The number 1 stumbling block for your Business Personality Type
- What your Personality Type craves from their business
MODULE 3: YOUR ASPIRATIONAL STATE
Get Clear on Where You Really Want to Go
In this module you'll learn:
- How to flip The Hamster Effect and ask your business what you want from it rather than putting up with what it wants from you
- Start to align your business to support you rather than you always supporting it
- What the people you admire can tell you about your ideal future
- 3 ways to bring more fun and joy into your business
- The power of your Brand Personality Super Hero Alter Ego to guide you in the right direction
- How to create your legacy statement to guide your brand and marketing messaging with impact
- Develop your own unique style that stands out in your industry
MODULE 4: YOUR CORE VALUES
Narrow the Options to Get There
After this module you'll be able to:
- Run your business without feeling like you’re selling your soul
- Get back valuable brain space by shutting down options you know you just aren’t willing to do
- Get drive and motivation from clarifying the things that really matter to you
- Make decisions that are more likely to lead to long-term growth and profitability with more confidence and ease
- Create messaging that feels good and attracts like-minded customers
- Create a sense of purpose to weather the ups and downs of business with greater resilience
- Consciously design a business that not only feels good, but also delivers meaningful results
MODULE 5: YOUR BRAND IDENTITY
Set Your Compass to True North
After this module you'll be able to:
- Understand why you're brand is more than a logo - it's your entire business world that guides every decision you make
- Start feeling more YOU in your business
- Create your legacy statement to guide your brand and marketing messaging with impact
- Become your best business advisor
- Have an anchor point to turn to when you’re in indecision, freeze or overwhelm
- Be strategic without even knowing you’re being strategic
- Identify the number 1 thing you need to remind yourself when you start to doubt and second guess yourself
MODULE 6: ALIGN YOUR BUSINESS
Your Unique Business, Your Unique Way
After this module you'll learn how to:
- Align your Business Model, Offer, Customer Experience, Marketing and Sales, Your Team and your Daily To-do list with your own True North
- Identify strategies that feel good to you so you’ll be more likely to achieve your desired outcomes
- Be able to identify what business advice and programs will work for you
- Easily disregard business advice that’s not right for you
MODULE 7: PRIORITY AND NEXT STEPS
Create Your Priority Pathway
After this module you'll be able to:
- Self-navigate your way from goal to outcome
- Use less mental capacity to run your business
- Stop overthinking at every turn
- Reduce overwhelm by developing one clear strategy made for you
- Easily identify key metrics in your business
- Understand the story your metrics are telling you
- The power of tracking actions as well as outcomes
- Quiet the voice of comparisonitis and impostor syndrome
MODULE 8: TRACK, MONITOR AND GROW
Stay the Course
In this module you'll learn:
- How to focus on and remember your new Priority Pathway
- Easy to use strategies to make sure every day moves you closer to a business you love
- How to keep your hamster from jumping back on that wheel
- What to do when things aren't working
- A simple daily technique to use when overwhelm creeps in
Get the insight and the strategy to set your business up to work the way you want to, not the way you think you have to.
Enrolments are now closed. Join the Waitlist for the next round of The Hamster Cure.
This is the part of the sales page where you'd normally see a heap of bonuses with their estimated value to try to convince you that you need to buy my thing.
I don’t want to convince you to buy my thing. Some business personality types are great convincers. I’m not one of those. I’m more of a “Here’s a thing I made that helped me, maybe it can help you too. If you think it could then let’s work together, if not, there’s probably a reason for that – listen to it”. All my best stuff is already in the modules above. Saying that, there are 3 things that business owners ask me a lot, so instead of offering bonuses, I’ve highlighted those below…
Module 1: EVERYTHING IS TOO MUCH... Help?!
Module 4: Do I really have to do social media?
Module 6: Where do I find new clients?
The Happy Hamster Guarantee
If you’re getting the feeling that tailoring your business to your own strengths and stressors and preferences is the biggest missing piece of the ‘how-to-run-a-business’ puzzle that no-one seems to be talking about, you’d be on the money.
The power that strong self-awareness brings to a business owner is the foundation for happier days, higher performance, better choices and easier growth. I’ve even had business owners tell me that they’ll sleep with their Brand Book on their bedside table forever.
But funnily enough while self-awareness is so important to performance, research shows that while 95% of us believe we’re self-aware, only 12-15% of us actually are. Combine that with a solid self-awareness of how we can and want to run our businesses and that number drops even lower.
I know, right?
And yet, here we are starting businesses willy-nilly without giving it a second thought.
That’s why if you come along on this adventure and the strategy we create doesn’t help you make better decisions and save you time, money, and stress, I’ll give you a refund so you can find your own path.
What happens when you start to become a Happy Hamster?
"I completely transitioned my business to a new business model to better suit my natural strengths."
"I now have so much more confidence that I am on the right track and now clearly know what I should, and should not focus on."
"My clinic is now booked out for months to come and I’ve had to hire more staff to keep up with demand!”
"You held my hand when I didn’t really know what I was doing or where I was going, and then… Just when you knew I was ready. You let go. And watched me fly."
"My strategy resonates with my very core."
"I can now serve others in my industry with confidence and authenticity."
Your questions answered
Common questions
Is The Hamster Cure best for new or existing business owners?
Both. Without a doubt. It’s the business foundation I wish I’d had when I started out. I wish there was a course to tell me ‘You’re probably going to hate this business thing’ or ‘This business thing is likely to be right up your alley’. If you’re just starting out, The Hamster Cure will provide a solid foundation for creating a business that aligns with your strengths and helps you avoid your stressors. If you’ve been in business for a while and are frustrated, stressed and overwhelmed, The Hamster Cure will help you realign your business to create a more fulfilling and sustainable set up with clear next steps – one that helps create a business that actually supports you rather than feeling like you’re slave to a demanding task master that always wants MORE.
What makes The Hamster Cure course different from other business courses?
The Hamster Cure course is unique because it helps you align your business to your strengths and stressors, allowing you to create a business that you love. Rather than focusing solely on conventional business strategies you can’t (or don’t want to) enact, The Hamster Cure takes a holistic approach by considering you before prescribing generic advice
Will the Hamster Cure guarantee that I'll create a 6 or 7 figure business?
Nope. And anyone saying they can is trying to sell you something. The road of business has many ups and downs. It is inherently risky and challenging – if it wasn’t, everyone would do it. What I can guarantee is that it will give you insights to discover your own version of success and how you can move towards it in a way that doesn’t sacrifice your integrity, values or make you sell your soul. In fact, some people have even gone through this process to discover their current business was never going to make them happy. One business owner I’ve worked with closed up his gorgeous online product store and started a new business as a yoga instructor. Another gave up her very lucrative C-Suite executive training consultancy to become an artist. What The Hamster Cure will do is give you the self-insight paired with business knowledge to uncover your unique path to what works best for you.
How much time will the program require of me?
The program consists of Weekly 2 hour group coaching calls over 6 weeks along with weekly self-awareness exercises to help you align your business in a way that works for you. I would suggest putting one day a week aside for the program while we’re together. It may seem like a lot of time, but measuring thrice now and cutting once will save you lots of time later on!
What kind of support can I expect during and after The Hamster Cure?
During The Hamster Cure program, you’ll have access to the like-minded business owners who are also taking the course (I’ve been told these group calls were the highlight of participants weeks during our 6 weeks together). And for the duration of the program I’ll be available for any additional questions you have. 12 weeks after the initial program is completed we then book in a half day implementation workshop to catch up and plot the next quarter of your business plan to keep you on track.
Get the insight and the strategy to set your business up to work the way you want to, not the way you think you have to.
Psst….Are you a business owner based in Tasmania? You may be eligible for a grant for The Hamster Cure tuition fee. Contact me to find out more.
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Warning: Side effects of The Hamster Cure may include excessive tail wagging, uncontrollable cheese cravings, and a new-found enjoyment and confidence.