The ISTJ rock

We like to call you The Rock because your business thrives when your customers can rely on you to deliver your products and services, on time, consistently, over and over again.

The philosophy of an ISTJ in business may just be that the three great essentials to achieving anything worthwhile are hard work, stick-to-it-iveness and common sense.

As The Rock personality type, it may come as no surprise that you are the loyalist of the loyal and the most reliable of the reliable. And who wouldn’t want to work with a business like that, right?

The key to a successful and healthy business for the ISTJ business owner is structure, routine and predictability… with juuuuuust a little hint of innovation. For The Rock personality type, stepping out of your comfort zone to try new things may feel a little uncomfortable for you. Business structures like franchises can be a dream come true for types like you. The product has been developed, the structure has been set up, you just need to execute it with perfection over and over again. And that’s something you know how to do in your sleep. The brilliant thing about a franchise system is that there’s a team of people at head office who will help you with the innovation side of things. If you’re going out into business on your own, keep in mind that while there is great wisdom in the age old adage that ‘if it’s not broke, don’t fix it’ , sometimes market changes can make change a necessity to survive (think video stores and Netflix). While you’re busy keeping the ship sailing on its daily voyage, it might be a good idea to have someone on your team who’s got their finger on the pulse of changes in the market so you can adjust your course when necessary.

“The three great essentials to achieve anything worthwhile are, first, hard work; second, stick-to-itiveness; third, common sense.”

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